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More than 100 MILLION mobile subscribers in US use smartphones |
comScore MobiLens (Jan, 2012) |
25% of mobile web users in the US are mobile-ONLY |
On Device Research (December, 2010) |
90% of mobile subscribers in US and Western Europe have a phone that can access the mobile Web |
comScore (February, 2011) |
| Increasing availability AND adoption of unlimited usage plans | ComScore (February, 2011) |
| 29.6% of searches for restaurants were via mobile web | Internal Google Data (February, 2011) |

So, we can conclude that faster processor speeds and more affordable usage plans
will serve to increase mobile usage
all the more.
As it stands, 1 in 4 Americans uses ONLY
their
cell phones to browse the internet, NOT a laptop or desktop computer!
Is YOUR website mobile-friendly? According to Google and quoted by mobiThinking,
1 in 3 mobile searches are local.
After looking up a local business on their smartphone, 61 percent of users called the business
and 59 percent visited it.
Those are amazing responses. If your clients aren't coming to you on mobile,
then you need to be coming to 320!
SMS MESSAGING
& SHORTCODES
Wish you didn't have to worry whether your email campaign was caught in their Junk Mail folders?
Or competing for attention
against all of the other messages in someone's Inbox?
Those concerns are no longer an issue with text messaging campaigns. Instead, mobile marketing's delivery rate
is 100%
with an open rate hovering around 95%. AND, people rarely let their
cell phones out of sight,
so your message gets prompt attention!
To amp up the impact and effectiveness of your SMS, "drip campaigns" can be programmed
to send personalized
messages at designated intervals. For even better engagement,
video can be incorporated into autoresponders.
There's a reason our
tag line is "Multimedia Markets You Better!"
so marry the power of video with the massive audience of mobile.
Equally exciting is the fact that each participant handles the data entry for you! Talk about
cost-effective. Imagine no more expense...or drudgery...of manually inputting data from all
of those business cards anymore!
MOBILE APPS
As the expression goes, "There's an app for that" and almost 11 BILLION downloads certainly prove it!
Not every business necessarily needs to develop an app, but that's why it's important to get sound counsel.
What used to cost thousands, and sometimes tens of thousands of dollars, to develop can now be
generated much more affordably. Contact us for a free, no obligation consultation.
QR CODES
Equally exciting to text messaging and mobile marketing are QR Codes. So much so, we've
dedicated an entire page to show how creative you can be in harnessing their power.

